Matthew Loffhagen

Matthew is an illustrator for Standoutbooks. He has been drawing comics and posting them online since 2006. In this time, he has drawn over a thousand comics, and has no intention of stopping any time soon. He also works as a freelance illustrator and comic artist, and has an insatiable passion for storytelling and making people smile.
Marketing
Matthew Loffhagen

Providing Early Access Can Build You A Book Marketing Army

How would you like to have a dedicated fanbase for your next novel the moment it gets released? Eager fans, quickly leaving positive reviews, and encouraging all of their friends to buy your book? Imagine how well your book launch would go if you’d already allowed a handful of people to read your new book. You can

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Celebrity-endorsements
Marketing
Matthew Loffhagen

Influencer Marketing: Why You Need It And How To Get It

A few years ago, I found myself on the busy streets of Hong Kong on a hot weekend afternoon. The noise of the city drove me crazy – there was construction work, loud vehicles and huge crowds of people shouting across market stalls. In the midst of this commotion one woman drew my attention. She

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First Time Readers Social Media Followers
Marketing
Matthew Loffhagen

3 Simple Tips For Turning First Time Readers Into Social Media Followers

Picture this: a new reader has stumbled across your book. They adore it – they’ve devoured the entire thing in a matter of days. They’ve fallen in love with your characters, they’ve immersed themselves in your story’s unique universe and they’ve relished every second they’ve spent with your story. Then, the ride is over, the

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Marketing
Matthew Loffhagen

How To Get Good Publicity Out Of Bad Book Reviews

Let’s get this out of the way quickly: nobody likes criticism. To pour your heart and soul into creating a story only to have an anonymous stranger badmouth your efforts is utterly heart-breaking. It’s no wonder so many authors handle criticism so badly, and publicly. But vocal reactions to criticism can have damaging effects on

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