Matthew Loffhagen

Matthew is an illustrator for Standoutbooks. He has been drawing comics and posting them online since 2006. In this time, he has drawn over a thousand comics, and has no intention of stopping any time soon. He also works as a freelance illustrator and comic artist, and has an insatiable passion for storytelling and making people smile.
Reader Reviews
Marketing
Matthew Loffhagen

Why Book Reviews Matter, And How To Get More

Let me ask you a question: why do bad books sell well? Why is it that every now and then a book will be released that everybody agrees is absolutely awful, but it goes on to sell lots of copies? It’s because everybody’s talking about it. The sad irony is that sales inevitably lead to more

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Word of Mouth Book Marketing
Marketing
Matthew Loffhagen

Do Your Readers Share Your Stories With Everyone They Meet?

Have you seen my new phone? It’s amazing, let me show you what it can do! Have you eaten at this restaurant? I love it! Let’s have lunch! I just finished reading the most incredible book! You definitely need to read it too! Have you ever been involved in a conversation like this? I’m willing

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images-book-marketing
Marketing
Matthew Loffhagen

Why Images Should Be Part Of Your Book Marketing Strategy

As writers, you and I both know to never judge a book by its cover. At least, in theory. In practice, though, images are a fantastic (and easy) way to grab the attention of your potential readers. Visual social media sites such as Pinterest, Tumblr and Instagram are gaining popularity at an incredible speed. With

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What Charles Dickens Can Teach Us About Book Marketing

In 1841, fan obsession for the works of Charles Dickens was so great that it nearly caused a riot. As a ship carrying copies of the final installment of Dickens’ novel The Old Curiosity Shop arrived in New York, it was met at the dock by thousands of readers. These fans had stormed the harbor,

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