Sometimes, it’s the way you tell a story that makes it special. That’s what turns a simple act of revenge into a labyrinthine murder mystery, or a comical misunderstanding into a grand farce. Because of this, it can be helpful to consider not just the events of your story, but the most effective way they
You may think that, as an author, you can easily publish acclaimed work and gather a dependable readership without having to build any kind of brand. It’s a fantasy, but not in the way you might think. It’s possible, though difficult, to attract an audience without building a deliberate brand, but once they arrive, they’re going
Only a decade ago, the shared universe was a rare flower – the province of only a few artists and, even then, rarely explored to its fullest potential. Now, it’s hard to name a movie studio that isn’t launching some kind of shared universe, from Marvel’s ‘cinematic universe’, in which characters like Iron Man, Captain
It’s been said that all art is lying, but that doesn’t mean that all lying is art. In fact, there are a lot of lies that can get in the way of art, demoralizing artists and frittering away their time on methods that will never pay off. Even among these dangerous mistruths, there are three
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