Publishing Services for Independent Authors
When you think of LinkedIn, the social network for professionals, employers, and soon-to-be-graduating students desperate for a job, chances are you don’t think of writers, literary success, or even books. It’s difficult to imagine your target readership getting enthusiastic about their blossoming Network or spending hours trawling through market statistics (unless you’re writing business …
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Welcome to part 2 of our article on guerrilla book marketing. Last time, we discussed the theory behind guerrilla marketing and a couple of examples of how it’s worked for authors in the past (check that out here). This time, we’re going to dig down into the tactics you can use in your own marketing. As a quick reminder, guerrilla marketing is characterized by considered choices that attract …
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There are a lot of differences between self-published authors and those working with a publishing house, but when it comes to book marketing, we’re all in the same boat. At a time when many authors find their marketing stipend barely covers the basics, writers of every stripe need to know how to market their own work effectively. If you have some money to splash around, you have a few options …
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Most authors who have tried to get published have heard of high-concept fiction, though the concept (pun totally intended) can be a little fuzzy. Let’s talk about what ‘high concept’ means and how you can make it part of your writing repertoire. ‘High concept’ defined The idea is fairly simple: high-concept writing places high value on the story’s concept. I boil it down to these four qualities, …
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Titles are intrinsic to a book’s identity – it’s almost impossible to talk about a work without giving it a name – so it can be jarring to realize that, in most cases, they’re the last thing to be added. Of course, that doesn’t mean you can’t do things differently, and there are good arguments for choosing your title at different times in the writing process. In this article, I’ll be taking a …
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