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Marketing

How To Figure Out Why Your Book Sales Are Disappointing

May 28, 2014 by Alex Hemus 13 Comments

How To Figure Out Why Your Book Sales Are Disappointing

You sat down and wrote your novel, spent months slaving over the editing and then either found a publisher or self-published. After all that work your worries should be over, but instead you are faced with the question: Why is my book not selling? There are a lot of reasons books don’t sell but the good news is that most of them are under your control. Anything that’s putting off potential …

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5 Incentives That Will Help You Grow Your Email List Quickly

May 14, 2014 by Alex Hemus 10 Comments

5 Incentives That Will Help You Grow Your Email List Quickly

Email lists are a vital marketing tool, allowing you direct contact with your readers while increasing the effectiveness of your message. Every author should be working on building their email list, but how exactly do you go about doing that? In this article, I’ll be suggesting 5 incentives you can offer fans to get them to join your email list. It’s always a good idea to associate your name …

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Why You Need To Have An Email List Right Now

May 7, 2014 by Alex Hemus 1 Comment

Why You Need To Have An Email List Right Now

There’s never been a time where authors had more control of their own work than they do now. The popularity and ease-of-use afforded by digital and social media mean that authors can tackle as much of the publishing and marketing of their work as they feel they can handle. Whether you’re a self-published author or working with a traditional publisher, you’ll always be able to take a hand in …

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Three Shocking Truths About Finding Your Audience

April 30, 2014 by Alex Hemus 3 Comments

Three Shocking Truths About Finding Your Audience

Tragic as it is for readers and authors alike, there’s no supernatural sense that alerts you to a book you’ll enjoy. Until we all evolve a little further, writing a great story is no guarantee of an audience and authors have to know how to find one. Finding an audience can be one of the most frustrating parts of publication. To help lessen the irritation this article presents three shocking …

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How Book Giveaways Can Grow Your Author Platform

April 8, 2014 by Alex Hemus 5 Comments

How Book Giveaways Can Grow Your Author Platform

Many authors view a book’s publication as the last step of their involvement. They work incredibly hard to write a book - to find a publisher or self-publish - and are happy for someone else to take care of the promoting and marketing. While it’s tempting to allow a book to simply exist in the market - with any advertising dependent on word of mouth or the activities of the store - any serious …

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The Only Ten Books You’ll Ever Need On How To Market A Book

April 1, 2014 by Robert Wood 6 Comments

The Only Ten Books You’ll Ever Need On How To Market A Book

You have to take responsibility for marketing your books, no one else is going to do it for you. But you probably don't know how to market a book. In the age of digital media there’s never been a better time to get the word out and yet marketing a book can seem impossible when you have no experience doing so. The good news is that it’s anything but, and here Standoutbooks has assembled the only …

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