Marketing

Everything you need to know about marketing your book.

Lack-of-Networking
Marketing
Robert Wood

Grow Your Author Brand Through Networking. Here’s How.

There are very few people who enjoy networking. For most of us it’s a dull, confusing, even intimidating task. Getting your name onto the relevant lips is a must in business circles, but you may think it’s something that doesn’t need to bother authors. Sadly this isn’t the case, and writing as an art form

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Marketing
Matthew Loffhagen

How To Get Good Publicity Out Of Bad Book Reviews

Let’s get this out of the way quickly: nobody likes criticism. To pour your heart and soul into creating a story only to have an anonymous stranger badmouth your efforts is utterly heart-breaking. It’s no wonder so many authors handle criticism so badly, and publicly. But vocal reactions to criticism can have damaging effects on

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Marketing
Matthew Loffhagen

Make Money By Giving Your Book Away For Free!

Last year, on a cold November morning in Washington Square Park in Manhattan, two authors held a contest. They wanted to see who could give away the most books to passers-by in half an hour. One of these authors, Daniel Handler, is better known by the pen-name Lemony Snicket. The other author was Neil Gaiman.

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Reward Your Fans And Build Your Readership Through Contests

Who doesn’t love a free gift? Advertising on social media can be expensive, but with a book giveaway, you can convince your readers to promote your books for you. Giving away a free copy of your latest work, either in print or digital form, to one, two, or even three eager followers will help you

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