Marketing

Everything you need to know about marketing your book.

Marketing
Matthew Loffhagen

Author Vlogging Can Get You The Online Attention You Need

They say the movie is never better than the book it’s based on. Whether or not that’s true, there’s no denying the power of videos on the internet, especially when it comes to promoting yourself online. A good vlog (or video blog for the uninitiated) can go a long way to building your profile as

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Online Communities of Readers
Marketing
Matthew Loffhagen

Why Online Communities Are Worth Their Weight In Gold

Do you know how many people use the internet? Around three billion as of January 2015. Three billion people that could potentially be reading your book. The problem, though, is finding the right audience. Sometimes trying to advertise your book online can end up feeling like digging for gold. You know there’s gold out there

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Reader Reviews
Marketing
Matthew Loffhagen

Why Book Reviews Matter, And How To Get More

Let me ask you a question: why do bad books sell well? Why is it that every now and then a book will be released that everybody agrees is absolutely awful, but it goes on to sell lots of copies? It’s because everybody’s talking about it. The sad irony is that sales inevitably lead to more

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Success Talent
Marketing
Robert Wood

Success Depends On A Lot More Than Talent – Here’s Why

Creative people love talent. They love to have it, they love to see it, they love exploring it in their art. There’s a good reason; talent is amazing. It’s the rocket fuel of art. The problem is that as much as we all want to see the rocket go up, success depends on it being

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