Marketing

Everything you need to know about marketing your book.

Word of Mouth Book Marketing
Marketing
Matthew Loffhagen

Do Your Readers Share Your Stories With Everyone They Meet?

Have you seen my new phone? It’s amazing, let me show you what it can do! Have you eaten at this restaurant? I love it! Let’s have lunch! I just finished reading the most incredible book! You definitely need to read it too! Have you ever been involved in a conversation like this? I’m willing

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images-book-marketing
Marketing
Matthew Loffhagen

Why Images Should Be Part Of Your Book Marketing Strategy

As writers, you and I both know to never judge a book by its cover. At least, in theory. In practice, though, images are a fantastic (and easy) way to grab the attention of your potential readers. Visual social media sites such as Pinterest, Tumblr and Instagram are gaining popularity at an incredible speed. With

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What Charles Dickens Can Teach Us About Book Marketing

In 1841, fan obsession for the works of Charles Dickens was so great that it nearly caused a riot. As a ship carrying copies of the final installment of Dickens’ novel The Old Curiosity Shop arrived in New York, it was met at the dock by thousands of readers. These fans had stormed the harbor,

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turn-readers-into-fans
Marketing
Matthew Loffhagen

How To Turn Your Readers Into Die-hard Fans

Writing can be a lonely business. Long hours are spent planning, writing and editing your story, and when it’s finally published, you receive very little, if any, thanks for all your effort. But it doesn’t have to be this way – thanks to unique communication opportunities created by the internet, you can develop a fan

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Have any questions? We are always open to talk about your writing, publishing projects, creative opportunities and how we can help you.