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Why Print Advertising Is A Waste Of Money For Authors

October 1, 2014 by Alex Hemus 1 Comment

Why Print Advertising Is A Waste Of Money For Authors

You won't be surprised to hear that the sales of physical newspapers and magazines are in decline. General sales of magazines in the USA dropped by 12% in the first half of 2014. We all know why this is happening. We are swapping newspapers for news websites and downloading magazines onto our phones. Naturally, this will affect anyone who is trying to promote anything using print …

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Here’s How A Tortoise Can Help You Finally Finish Your Novel

September 30, 2014 by Robert Wood 11 Comments

Here’s How A Tortoise Can Help You Finally Finish Your Novel

You’re on the home straight. Your first draft is far behind you, your characters are well thought out, and your plot is clever in all the right places. A few more months of work and you know for certain your novel will finally be finished. The only problem is that you knew that three months ago, and three months before that, and three months before that… Finishing a novel is a superhuman task, …

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Know What Readers Are Actually Doing On Your Author Website

September 25, 2014 by Alex Hemus 2 Comments

Know What Readers Are Actually Doing On Your Author Website

As an author, you’re regularly faced with the question of how to boost your sales and reach new readers. You’ve tried everything: pricing tactics, special offers, multi-purchase options, social media adverts, book giveaways – but you don't know what is actually making readers buy your books. Now what? Well, why not try getting inside the minds of your readers by understanding how they are …

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The Four Questions You Need To Deal With Criticism

September 23, 2014 by Robert Wood 2 Comments

The Four Questions You Need To Deal With Criticism

Criticism is essential for authors, but that doesn’t stop it from stinging. Whether from beta readers, contemporaries, or honest-to-goodness critics, it’s something we absolutely need and absolutely dread. Whatever personal motivation you may possess, great writers write for their readers. That means that other people’s judgements are always going to be part of your creative process. Because of …

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Should You Write Under A Pen Name?

September 22, 2014 by Paige Duke 12 Comments

Should You Write Under A Pen Name?

Good question. Whether you’re a new writer trying to establish your brand or a published author trying to plot your next move, you should consider the question of using a pen name. Why? Because the business of being a writer is about selling your books, and your name is part of that. But, it’s a decision that requires careful thought. A pen name can serve you well, it can be a great tool …

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How To Fix Your Procrastination Problem

September 18, 2014 by Robert Wood 1 Comment

How To Fix Your Procrastination Problem

Procrastination is the bane of writers, stealing time while giving nothing of substance in return. The combination of working in a home environment and often having flexible working goals leaves writers particularly vulnerable to procrastination, especially early in a career. When things get difficult it’s easy to remember a little job that needs doing, or an article you meant to read, but …

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