Advertising

Everything You Need To Know About Guerrilla Book Marketing – Part 2 - An author in fatigues crouches behind a bush, clutching books like weapons.
Marketing
Robert Wood

Everything You Need To Know About Guerrilla Book Marketing – Part 2

Welcome to part 2 of our article on guerrilla book marketing. Last time, we discussed the theory behind guerrilla marketing and a couple of examples of how it’s worked for authors in the past (check that out here). This time, we’re going to dig down into the tactics you can use in your own marketing.

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Everything You Need To Know About Guerrilla Book Marketing – Part 1 - An author in fatigues crouches behind a bush, clutching books like weapons.
Marketing
Robert Wood

Everything You Need To Know About Guerrilla Book Marketing – Part 1

There are a lot of differences between self-published authors and those working with a publishing house, but when it comes to book marketing, we’re all in the same boat. At a time when many authors find their marketing stipend barely covers the basics, writers of every stripe need to know how to market their own

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When Choosing Your Title First Is The Right Thing To Do - Someone opens a book titled 'Pandas' only to find it's about teddy bears.
Marketing
Robert Wood

When Choosing Your Title First Is The Right Thing To Do

Titles are intrinsic to a book’s identity – it’s almost impossible to talk about a work without giving it a name – so it can be jarring to realize that, in most cases, they’re the last thing to be added. Of course, that doesn’t mean you can’t do things differently, and there are good arguments

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6 Things You Should Know About When To Self-Publish - An author holds a book, staring at their watch next to an annotated calendar.
Publishing
Rebecca Langley

6 Things You Should Know About When To Self-Publish

So, you’re ready to publish your book: congratulations! The most important question now is when you should do it; whether you’re chasing the holiday-reading market of summer, the gift-giving readers of winter, or an audience somewhere in-between. I’m not going to beat around the bush here: with only a couple of exceptions (such as when

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