Author blogs

How Can Guest Posts Improve Your Book Marketing? - A laptop is presented as a present, with a 'WELCOME' mat in front of it.
Marketing
Rebecca Langley

How Can Guest Posts Improve Your Book Marketing?

It’s hard to get noticed as an author, but blogging is a good way to go about it. Of course, it’s not easy, and starting from scratch means gathering your own audience and giving them good, consistent reasons to stay. Happily, that’s not the only approach, and it’s possible to take advantage of existing blogs

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So You’ve Published Your Book… Now What? – Part 2 - An author plants their flag in a mountaintop... then sees the next, higher peak.
Marketing
Robert Wood

So You’ve Published Your Book… Now What? – Part 2

Welcome to Part 2 of our advice on what you need to do once you’ve published your book. In Part 1 (available here), we covered the psychology of post-publication, the three-book rule, and the value of different types of review. Here in Part 2, we’ll delve into expanding your platform, using social media to your

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So You’ve Published Your Book… Now What? – Part 1 - An author plants their flag in a mountaintop... then sees the next, higher peak.
Marketing
Robert Wood

So You’ve Published Your Book… Now What? – Part 1

You had the idea, you wrote the book, you edited it, you perfected it, you published it. Am I going to say ‘now comes the hard part’? No, everything you just did was definitely the hard part. But if you want to find readers and build an enduring readership, there is more work to do.

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Is LinkedIn Really An Asset For Authors? - An author hands out flyers bearing their face and the LinkedIn logo.
Marketing
Fred Johnson

Is LinkedIn Really An Asset For Authors?

When you think of LinkedIn, the social network for professionals, employers, and soon-to-be-graduating students desperate for a job, chances are you don’t think of writers, literary success, or even books. It’s difficult to imagine your target readership getting enthusiastic about their blossoming Network or spending hours trawling through market statistics (unless you’re writing business nonfiction,

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