J.R.R. Tolkien needs no introduction. One of the most famous British writers of the twentieth century, Tolkien is responsible for, among other things, giving the world hobbits, orcs, and one of Sean Bean’s more moving deaths.
You may think that, as an author, you can easily publish acclaimed work and gather a dependable readership without having to build any kind of brand. It’s a fantasy, but not in the way you might think. It’s possible, though difficult, to attract an audience without building a deliberate brand, but once they arrive, they’re going
Branding is the bête noire of the modern author, an often frightening necessity that can mean the difference between worldwide recognition and total obscurity. It’s an aspect of business that has grown more and more important as social media has become the norm, and the days where it was a possible route to success rather
There are very few people who enjoy networking. For most of us it’s a dull, confusing, even intimidating task. Getting your name onto the relevant lips is a must in business circles, but you may think it’s something that doesn’t need to bother authors. Sadly this isn’t the case, and writing as an art form
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