You may think that, as an author, you can easily publish acclaimed work and gather a dependable readership without having to build any kind of brand. It’s a fantasy, but not in the way you might think. It’s possible, though difficult, to attract an audience without building a deliberate brand, but once they arrive, they’re going
As an editor, I’ve helped authors market their books on a variety of levels. I’ve suggested minor changes to a work to better address or capture the target audience; I’ve sought out and helped craft author interviews, blog posts, and influencer marketing; and I’ve worked with authors to create engaging copy for their social media
Let’s face it – an author photo is probably the last thing on your marketing to-do list, especially if you’re the kind of person who hides from group selfies or whose mouth just can’t seem to form anything close to a photogenic smile. (My mouth certainly falls into that unfortunate category, by the way.) But, like
When it comes to choosing the point of view for your book, the second person is unlikely to get much consideration. Volumes have been written on the emotional impact of the first-person ‘I’, and on the scope and flexibility of the third-person ‘he/she/it’. In comparison, the second-person ‘you’ rarely merits more than a paragraph. Don’t
Have any questions? We are always open to talk about your writing, publishing projects, creative opportunities and how we can help you.
