Book marketing

Mastering The Art Of The Elevator Pitch - An author calls an elevator.
Marketing
Robert Wood

Mastering The Art Of The Elevator Pitch

An elevator pitch is a quick, punchy set of statements that you can use to sell your book to a publisher, agent, or reader. The idea is that, if the person you’re trying to sell to got into an elevator with you, you’d be able to deliver your pitch before they reached their destination. Of

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Why You Need To Take Yourself Seriously As An Author - An author walks along holding a sign that reads 'author'.
Marketing
Paige Duke

Why You Need To Take Yourself Seriously As An Author

Do you ever feel like an impostor? Do you struggle to take yourself seriously? Are you uncomfortable talking about your writing or identifying yourself as a writer? Andrea Sims PhD, author of The Impostor Affect, describes this phenomenon as “the inability of high achieving people to internalize their successes or to believe that they are

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5 Reasons Readers Give Up On Books… And How To Avoid Them - A reader throws a book into a fire.
Marketing
Rebecca Langley

5 Reasons Readers Give Up On Books… And How To Avoid Them

People give up and put books down for any number of reasons, but if we understand the most common causes, we can intercept them during the writing process. As writers expend all their energy actually writing the book and expend all their sleep freaking out about publication routes, it’s easy to lose sight of this

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Everything You Need To Know About Hybrid Publishing - An author stares as two halves of different books form a new whole.
Publishing
Rebecca Langley

Everything You Need To Know About Hybrid Publishing

In theory, hybrid publishing is straightforward: it’s a cross between traditional publishing and self-publishing. In reality, navigating a rowboat full of clowns through a tempest might be easier than understanding the hybrid publishing circus. It can be a smart way to get your work out there, though, which is why so many authors are going

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