Book marketing

What You Need To Know About Literary Fiction - A woman reads a book with a cup of coffee.
Writing
Fred Johnson

What You Need To Know About Literary Fiction

If genre fiction is Die Hard, The Notebook, and The Hangover – stuff you watch to relax and eat popcorn to – literary fiction is the opposite. It’s the Citizen Kane, The Pianist, the There Will Be Blood of the literary world – books you wouldn’t necessarily call a ‘good time’ but that are artistic,

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Is LinkedIn Really An Asset For Authors? - An author hands out flyers bearing their face and the LinkedIn logo.
Marketing
Fred Johnson

Is LinkedIn Really An Asset For Authors?

When you think of LinkedIn, the social network for professionals, employers, and soon-to-be-graduating students desperate for a job, chances are you don’t think of writers, literary success, or even books. It’s difficult to imagine your target readership getting enthusiastic about their blossoming Network or spending hours trawling through market statistics (unless you’re writing business nonfiction,

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Everything You Need To Know About Guerrilla Book Marketing – Part 2 - An author in fatigues crouches behind a bush, clutching books like weapons.
Marketing
Robert Wood

Everything You Need To Know About Guerrilla Book Marketing – Part 2

Welcome to part 2 of our article on guerrilla book marketing. Last time, we discussed the theory behind guerrilla marketing and a couple of examples of how it’s worked for authors in the past (check that out here). This time, we’re going to dig down into the tactics you can use in your own marketing.

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Everything You Need To Know About Guerrilla Book Marketing – Part 1 - An author in fatigues crouches behind a bush, clutching books like weapons.
Marketing
Robert Wood

Everything You Need To Know About Guerrilla Book Marketing – Part 1

There are a lot of differences between self-published authors and those working with a publishing house, but when it comes to book marketing, we’re all in the same boat. At a time when many authors find their marketing stipend barely covers the basics, writers of every stripe need to know how to market their own

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