Case study

Is The Halo Effect Exactly What Your Characters Need? - A woman stares at an angel, hearts in her eyes.
Writing
Robert Wood

Is The Halo Effect Exactly What Your Characters Need?

In writing, and most artistic endeavors, artists have the benefit of accessing and utilizing a wide range of tools. These tools can be complex and take a lot of work – like successfully folding your writing – while others – like quadrant theory – are more about understanding and refining what we already half-understand as

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Five Things Anthony Horowitz Can Teach You About Writing - Horowitz stands with an open book, characters spilling out.
Marketing
Fred Johnson

Five Things Anthony Horowitz Can Teach You About Writing

Few of us who were children in the nineties made it through childhood without consuming at least one of Anthony Horowitz’s action-packed YA spy thrillers. His Alex Rider series was (and remains) incredibly popular, but that’s not to forget his The Gatekeepers series, his Sherlock Holmes novels, his TV and film writing, or the dozens

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The 3 Golden Rules Of Writing Period Fiction - Two period characters greet each other.
Writing
Rebecca Langley

The 3 Golden Rules Of Writing Period Fiction

Period fiction is a surprisingly popular genre used to place stories in the time period and setting that works best for them. It’s not always completely accurate, but it does convey a spirit that’s hard to capture in any other way, and there’s a large readership out there who are ready to suspend their disbelief

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Cryptomnesia Can Kill Your Writing Career – Here’s How To Avoid It - A writer 'invents' Star Wars.
Writing
Robert Wood

Cryptomnesia Can Kill Your Writing Career – Here’s How To Avoid It

A writer’s mind is an amazing thing, trapping the minor details of everyday life to twist, inspect, and repurpose in fiction. Often, authors can’t say where their inspiration comes from – it’s too diffuse; disparate concepts being brought together through an alchemy that you can command without truly understanding. But what happens when that process

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