Pinterest may be the dark horse of social media sites, but it’s a dependable avenue for attracting readers, and is beginning to be mentioned in the same breath as Twitter and Facebook. Huge among specific demographics, and increasing its user base with each passing day, the site has reached a point where enough Pinterest followers
I’ve said it before and I’ll said it again. As an author, your email newsletter is one of the most important elements of your author platform and you shouldn’t consider doing anything until you have an email list in place. In order to build a long-term relationship with your readers, you need to establish some form of constant engagement
Email lists are a vital marketing tool, allowing you direct contact with your readers while increasing the effectiveness of your message. Every author should be working on building their email list, but how exactly do you go about doing that? In this article, I’ll be suggesting 5 incentives you can offer fans to get them
There’s never been a time where authors had more control of their own work than they do now. The popularity and ease-of-use afforded by digital and social media mean that authors can tackle as much of the publishing and marketing of their work as they feel they can handle. Whether you’re a self-published author or
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