Introduction

Einstein holds a book. The cover is his own face, tongue out.
Marketing
Robert Wood

Your Non-Fiction Introduction: Everything You Need To Know

Non-fiction might seem more straight-forward than fiction, but it actually involves a host of traditions and superstitions all its own. The focus of many of these is the non-fiction introduction: the reader’s first real experience of the work and one which often dictates if they’ll go any further. So how should non-fiction authors approach this seemingly all-important

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