marketing

How To Make Instagram Work For You As An Author - An author holds up their book, taking multiple photographs with their phone.
Marketing
Rebecca Langley

How To Make Instagram Work For You As An Author

How do you use a photo-based platform to advertise your written work? Good question, and seeing as Instagram boasts over 500,000,000 users who spend nearly an hour a day (on average) perusing the site, one that’s well worth answering.

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5 Ways To Improve Your Marketing By Varying The Length Of Your Writing - A writer measures the paper on which their story is written.
Writing
Robert Wood

5 Ways To Improve Your Marketing By Varying The Length Of Your Writing

There are lots of ways to market a book, but the problem with most of them is how alien they can feel to writers. It’s rare that artistically-minded people have an instinct for selling, and indie authors can quickly grow frustrated with the need to package and repackage a book while offering shrewd discounts at

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How To Figure Out The Genre Of Your Book - An author pictures various genre staples - a sword, a UFO, hearts, and a crown.
Publishing
Robert Wood

How To Figure Out The Genre Of Your Book

Many authors find it difficult to define the genre of their work. There’s nothing wrong with that as you’re writing – seeing your own art as so unique as to defy classification is perfectly healthy – but when it comes to marketing and publishing, you need to know what you’re selling. That’s why, in today’s

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What You Need To Know About Book Discovery Sites - An author grins, looking over an online catalog.
Marketing
Robert Wood

What You Need To Know About Book Discovery Sites

For self-publishing authors, book marketing often comes down to discoverability – how do you make potential readers aware of your work when you’re on a budget? One answer is book discovery sites, but like any service, not all discovery sites are created equal. That’s why, in today’s article, we’ll be talking about the things to

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