Readership

Author Branding
Marketing
Robert Wood

Why You Need To Brand Yourself As An Author, And Exactly How To Do It

Branding is the bête noire of the modern author, an often frightening necessity that can mean the difference between worldwide recognition and total obscurity. It’s an aspect of business that has grown more and more important as social media has become the norm, and the days where it was a possible route to success rather

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Marketing
Matthew Loffhagen

What To Do When Your Readership Hits A Plateau

One of my favorite parts of writing is watching my readership numbers go up. New book sales are fantastic, new follows on social media make my day, and I even check my blog hit counter regularly just to see how things are going. As much as writing is a personal journey, it’s gratifying to know

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How to Write a Self Help Book
Writing
Robert Wood

The 3 Golden Rules Of Writing A Self-help Book

Self-help literature, also known as ‘Therapeutic’ or ‘Philosophical’ literature, is a huge market that does a lot of good. Its writers tend to be experts in their field, either through educational or experiential pathways, who have distilled what they know into something that can offer help to their readers. These works can take the form

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writing-science-fiction
Writing
Robert Wood

The 3 Golden Rules Of Writing A Science Fiction Book

Science fiction is one of the most popular genres in literature, and certainly the one with the most cultural influence. So what is it about sci-fi stories that readers love so much, and how can authors use that knowledge to create their own sci-fi masterpieces? In this article I’ll be exploring why sci-fi is so

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