Readership

6 Things You Should Know About When To Self-Publish - An author holds a book, staring at their watch next to an annotated calendar.
Publishing
Rebecca Langley

6 Things You Should Know About When To Self-Publish

So, you’re ready to publish your book: congratulations! The most important question now is when you should do it; whether you’re chasing the holiday-reading market of summer, the gift-giving readers of winter, or an audience somewhere in-between. I’m not going to beat around the bush here: with only a couple of exceptions (such as when

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How To Get And Keep Reader Trust (And Why You Should) - An author and a reader perform a trust fall.
Writing
Robert Wood

How To Get And Keep Reader Trust (And Why You Should)

When you see the words ‘reader trust’, it’s pretty obvious what they mean. When a reader approaches a new work they have no way to know that they’ll enjoy it. In fact, they have no way to know that it’s something they won’t find boring, offensive, or even distressing. Part of consuming art is taking

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Mastering The Art Of The Elevator Pitch - An author calls an elevator.
Marketing
Robert Wood

Mastering The Art Of The Elevator Pitch

An elevator pitch is a quick, punchy set of statements that you can use to sell your book to a publisher, agent, or reader. The idea is that, if the person you’re trying to sell to got into an elevator with you, you’d be able to deliver your pitch before they reached their destination. Of

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5 Reasons Readers Give Up On Books… And How To Avoid Them - A reader throws a book into a fire.
Marketing
Rebecca Langley

5 Reasons Readers Give Up On Books… And How To Avoid Them

People give up and put books down for any number of reasons, but if we understand the most common causes, we can intercept them during the writing process. As writers expend all their energy actually writing the book and expend all their sleep freaking out about publication routes, it’s easy to lose sight of this

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