You Need To Ask “Sez Who?” Before Your Reader Gets The Chance - A man stands pontificating while the audience mocks him.
Marketing
Robert Wood

You Need To Ask “Sez Who?” Before Your Reader Gets The Chance

There’s a question that every author has to face eventually, and it’s one to which they either have the perfect answer or none at all. That question is “Sez who?”, and if you can answer it before your reader even asks, you’ll have massively improved any project, whether it’s memoir, fiction, or even your pitch

Read More »
Surprising Ways To Use Happiness In Storytelling (And How To Get Them Right) - An author writes, imagining herself running through a field of flowers.
Writing
Paige Duke

Surprising Ways To Use Happiness In Storytelling (And How To Get Them Right)

Happiness. It’s not – at face value – a likely theme for the novelist. – Robert McCrum, ‘Where is happiness in 20th-century fiction?’ from The Guardian Conflict is the fuel of fiction, the engine that keeps the story surging forward. But ‘all drama, all the time’ makes for an unrealistic reading experience and a pace

Read More »
Is The Halo Effect Exactly What Your Characters Need? - A woman stares at an angel, hearts in her eyes.
Writing
Robert Wood

Is The Halo Effect Exactly What Your Characters Need?

In writing, and most artistic endeavors, artists have the benefit of accessing and utilizing a wide range of tools. These tools can be complex and take a lot of work – like successfully folding your writing – while others – like quadrant theory – are more about understanding and refining what we already half-understand as

Read More »
How (And Why) To Write A Mentor Character - A scene reminiscent of The Karate Kid, with a mentor blowing spitballs at his pupil.
Writing
Fred Johnson

How (And Why) To Write A Mentor Character

It’s common knowledge that stories tend to only be as good as their characters. This means, unsurprisingly, that your protagonist needs to be great – they will need to develop as the plot progresses, be engaging and sympathetic (even if they’re not likable), and overcome challenges in a convincing and exciting manner. Writers often focus

Read More »

Talk to us

Have any questions? We are always open to talk about your writing, publishing projects, creative opportunities and how we can help you.