Marketing

What Makes Readers Choose Something New?

Genres are a bit like political parties; aligning yourself with one gives you ready access to thousands of pre-existing fans who …

For independent and/or self-publishing authors, publicity can be the biggest challenge of them all. Most authors don’t have any …

No-one is an island, but a lot of writers like their solitude. The process of writing itself is often solitary, and it can be hard …

In this, our twenty-first century world, book marketing is rather futuristic. It’s no longer enough, the marketing gurus tell us, …