Marketing

Everything you need to know about marketing your book.

What Makes Readers Choose Something New? - A book shouts 'Read me!' at a reader.
Marketing
Rebecca Langley

What Makes Readers Choose Something New?

It’s a well-known fact that the human brain craves new experiences. We like the safety of familiarity too, which explains genre loyalty, but even the stodgiest armchair critic can be tempted out of their comfort zone with the promise of a dopamine hit of novelty. Use this to your advantage, and be the author who gains new readers by offering them something genuinely new.

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Are 3D Book Mockups Worth Your Money? - A starstruck author looks at a glowing 3D book.
Marketing
Fred Johnson

Are 3D Book Mockups Worth Your Money?

A 3D book mockup is a digitally created image which shows how your book will look when it exists. It’s a great marketing tool when you don’t yet have physical copies, and with full control over angles and lighting, it’s probably the best your book will ever look.

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