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Writing Exercises for Authors
Marketing
Robert Wood

40 Exercises And Resources Every Author Needs

You are in the business of creating art, and anyone who wants to create something is always on the lookout for the best tools. That’s why in this article I’ll be collecting together the many examples of practical advice that we’ve offered in our articles and on our site, as well as adding new exercises

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Author Branding
Marketing
Robert Wood

Why You Need To Brand Yourself As An Author, And Exactly How To Do It

Branding is the bête noire of the modern author, an often frightening necessity that can mean the difference between worldwide recognition and total obscurity. It’s an aspect of business that has grown more and more important as social media has become the norm, and the days where it was a possible route to success rather

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Marketing
Matthew Loffhagen

Your 3-Minute Guide To Making The Most Of Book Fairs

Have you ever sold books at a fair, convention, or festival? If not, perhaps you ought to try – it might just be the best thing you ever do to market your book. Online marketers spend an awful lot of time trying to find the best way to sell products over the internet. In spite

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Paid Ads
Marketing
Matthew Loffhagen

Will Paying For Online Ads Boost Your Book Sales?

There’s an old saying that claims, ‘you’ve got to spend money to make money’. A lot of big book publishers certainly think that’s the case, judging by their marketing budgets. You’ve probably seen advertisements for popular bestsellers in magazines, on billboards, and sometimes even on television. As most self-published and small press authors don’t have

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