Book blurb

What Makes Readers Choose Something New? - A book shouts 'Read me!' at a reader.
Marketing
Rebecca Langley

What Makes Readers Choose Something New?

It’s a well-known fact that the human brain craves new experiences. We like the safety of familiarity too, which explains genre loyalty, but even the stodgiest armchair critic can be tempted out of their comfort zone with the promise of a dopamine hit of novelty. Use this to your advantage, and be the author who gains new readers by offering them something genuinely new.

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Book Blurb
Marketing
Robert Wood

Trade Secrets: Your Confidential Guide To The Perfect Book Blurb

How is it that a writer can write a story spanning tens of thousands of words but stumble at a 250-300 word book blurb describing it? Put simply, being concise is hard, and being concise about something you know inside-and-out can seem downright impossible. But fear not, because there’s a secret science to writing the perfect

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elements-book-blurb
Marketing
Frances Reid Rowland

The 5 Core Elements Of A Book Blurb (And Why You Should Know Them)

Writing a book blurb is a little like online dating, I suppose. You’ve snagged a prospective “date” by your alluring cover, so now you’ve got to show there’s more than just surface appeal. The blurb of your book is the second thing a potential reader will look at after the cover—so take the time to

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