In the quaint but recent past, dominated as it was by traditional publishing and traditional employment, most writers didn’t have to worry too much about legal ins and outs. Yes, there were writers whose work was banned for being too controversial, and there were even writers who got locked up or sent into exile for their seditious views, but in terms of worrying about humdrum admin, contracts, …
So You’ve Published Your Book… Now What? – Part 2
Welcome to Part 2 of our advice on what you need to do once you’ve published your book. In Part 1 (available here), we covered the psychology of post-publication, the three-book rule, and the value of different types of review. Here in Part 2, we’ll delve into expanding your platform, using social media to your advantage, how an author site and blog can work for you, advertising, book tours, and …
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So You’ve Published Your Book… Now What? – Part 1
You had the idea, you wrote the book, you edited it, you perfected it, you published it. Am I going to say ‘now comes the hard part’? No, everything you just did was definitely the hard part. But if you want to find readers and build an enduring readership, there is more work to do. Of course, you’re not afraid of work, you just published a book! So, where do you start? Well, in Part 1 of the …
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How To Get Libraries To Buy Your Book
Why would you want libraries to buy and stock your book? Well, it’s a surprisingly lucrative source of income, but it’s also a marketing masterstroke. There are almost 120,000 libraries just in the US. For comparison, there are around 14,000 Starbucks stores and just under 11,000 bookstores. Your work will stay on the shelves longer than in a bookstore, and it’s more likely to be picked up, …
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Is LinkedIn Really An Asset For Authors?
When you think of LinkedIn, the social network for professionals, employers, and soon-to-be-graduating students desperate for a job, chances are you don’t think of writers, literary success, or even books. It’s difficult to imagine your target readership getting enthusiastic about their blossoming Network or spending hours trawling through market statistics (unless you’re writing business …
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Everything You Need To Know About Guerrilla Book Marketing – Part 2
Welcome to part 2 of our article on guerrilla book marketing. Last time, we discussed the theory behind guerrilla marketing and a couple of examples of how it’s worked for authors in the past (check that out here). This time, we’re going to dig down into the tactics you can use in your own marketing. As a quick reminder, guerrilla marketing is characterized by considered choices that attract …
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