Case study

Sympathy Isn’t Empathy – Here’s Why That’s Your Problem - A young girl offers an old woman a flower.
Writing
Robert Wood

Sympathy Isn’t Empathy – Here’s Why That’s Your Problem

Taste is subjective, but at the core of whether or not a book finds an audience is its ability to invite the reader in; to become an experience the reader is having, rather than just a second-hand account. Achieving this feat is usually a mix of content and style, but if it’s something you want

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The Word 'They' Can Improve How You Self-Edit - Two people stand together. One of them points at a third, who is walking by.
Publishing
Robert Wood

The Word ‘They’ Can Improve How You Self-Edit

Editing your own work is a minefield of decisions, your map to safety cobbled together by tips and rules from a dozen different sources. Getting to the other side and publishing your book depends on hundreds of small choices, and it’s easy to find yourself halfway through a project, doubting every choice you’ve made so

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6 Ways Salman Rushdie Can Improve Your Writing - Salman Rushdie stands thinking about the flags of India and the UK.
Writing
Rebecca Langley

6 Ways Salman Rushdie Can Improve Your Writing

Salman Rushdie is well known for his outspoken nature and the deadly fatwa issued in answer to his work. His novel Midnight’s Children won several awards and made it onto Modern Library’s 100 best novels list, but many are also familiar with the book that sent him into hiding, The Satanic Verses, and his riveting,

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How To Make An Unlikable Protagonist Work For Your Story - A bully brays, surrounded by skulls.
Writing
Rebecca Langley

How To Make An Unlikable Protagonist Work For Your Story

Literature and TV are chock-full of compelling but detestable protagonists. Even when these characters don’t undergo a dramatic transformation – à la Ebenezer Scrooge – they captivate an audience and are often wildly popular. Let’s explore what makes unlikable protagonists work. There’s a little bit of human psychology behind it and plenty of literary mechanism.

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