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Digital publication

Are 3D Book Mockups Worth Your Money?

December 9, 2019 by Fred Johnson Leave a Comment

Are 3D Book Mockups Worth Your Money?

In this, our twenty-first century world, book marketing is rather futuristic. It’s no longer enough, the marketing gurus tell us, to have written a book and to tell people about said book; you need to have a multifaceted marketing campaign set up and ready to go if you want anyone to actually read the thing you spent so long writing. One of the more unusual marketing innovations of recent …

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Are You An Artisanal Publisher? Why Not?

September 25, 2019 by Rebecca Langley Leave a Comment

Are You An Artisanal Publisher? Why Not?

If you’ve ever been in an artisanal bakery, you know the feeling. Inviting smells, brown paper packages tied up with twine, cherry tarts and cracked crusty breads… It all adds up to the impression that everything is exactly as the baker would have it. How different from a bag of pre-sliced Wonder Bread on a crowded grocery store aisle; that sad loaf of starch and preservatives doesn’t even have a …

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How To Figure Out The Genre Of Your Book

August 7, 2019 by Robert Wood 8 Comments

How To Figure Out The Genre Of Your Book

Many authors find it difficult to define the genre of their work. There’s nothing wrong with that as you’re writing – seeing your own art as so unique as to defy classification is perfectly healthy – but when it comes to marketing and publishing, you need to know what you’re selling. That’s why, in today’s article, we’ll be looking at why genre matters, how to apply it, and why going deeper …

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What Is An ISBN, And How Do I Get One?

June 24, 2019 by Rebecca Langley 4 Comments

What Is An ISBN, And How Do I Get One?

Oh, man, more technical considerations for self-publishing authors? Yes, unfortunately, but you’ll be pleased to know that getting an ISBN is both simple and easy once you know what you’re doing. If you want to have your sister design your cover, print 25 copies of your book, and give them to your friends and neighbors as Christmas gifts, you can skip getting an ISBN and get back to writing. …

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What You Need To Know About The Costs Of Self-Publishing Your Book

June 19, 2019 by Rebecca Langley Leave a Comment

What You Need To Know About The Costs Of Self-Publishing Your Book

Whatever way you choose to publish – traditional, hybrid, or flying solo – it can be daunting. And let’s be real: it ain’t free. Or, to be more precise, it ain’t free if it works. Self-publishing is a bit like DIY car maintenance: how much I’m able to do on my own depends on my skill level. I might be able to change my own oil, fix a flat, or check my spark plugs, but if I’m not a …

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What Is Book Metadata, And How Can It Improve Your Sales?

June 10, 2019 by Robert Wood 2 Comments

What Is Book Metadata, And How Can It Improve Your Sales?

If you’ve looked into selling your writing, you’ve probably heard of book metadata. There’s a good reason for that: it may be the most important part of selling your book online. Whether you’re selling digital content or physical copies, book metadata is how potential readers find your work online. While it’s an intimidating term, metadata isn’t as complex as it may first seem, and it’s a …

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