Genre

What Makes Readers Choose Something New? - A book shouts 'Read me!' at a reader.

What Makes Readers Choose Something New?

It’s a well-known fact that the human brain craves new experiences. We like the safety of familiarity too, which explains genre loyalty, but even the stodgiest armchair critic can be tempted out of their comfort zone with the promise of a dopamine hit of novelty. Use this to your advantage, and be the author who gains new readers by offering them something genuinely new.