I’ve said it before and I’ll said it again. As an author, your email newsletter is one of the most important elements of your author platform and you shouldn’t consider doing anything until you have an email list in place. In order to build a long-term relationship with your readers, you need to establish some form of constant engagement …
Which Is The Best Email Marketing Provider For Authors? Read More »
You won’t be surprised to hear that the sales of physical newspapers and magazines are in decline. General sales of magazines in the USA dropped by 12% in the first half of 2014. We all know why this is happening. We are swapping newspapers for news websites and downloading magazines onto our phones. Naturally, this will affect …
Why Print Advertising Is A Waste Of Money For Authors Read More »
As an author, you’re regularly faced with the question of how to boost your sales and reach new readers. You’ve tried everything: pricing tactics, special offers, multi-purchase options, social media adverts, book giveaways – but you don’t know what is actually making readers buy your books. Now what? Well, why not try getting inside the …
Know What Readers Are Actually Doing On Your Author Website Read More »
Understanding your personal buyer behavior is at the core of predicting customer decision-making. Take a moment to consider your own thought process when purchasing a book, you’ll consider: book reviews, the title, genre, the book cover and the author’s reputation. Once a book has ticked all of these boxes for you, you will then look …
