Marketing

Everything you need to know about marketing your book.

How To Get Reviews When You're Just Starting Out - A carnival barker waves books in the air.
Marketing
Rebecca Langley

How To Get Reviews When You’re Just Starting Out

You’ve written a seriously awesome book – it’s well researched, insightful, and compelling. Not only that, but you’ve had it edited to death and then back to life again. It’s a masterpiece, it’s ready, it’s available for purchase, and people are buying it! In fact, they’re loving it… and yet they’re not leaving reviews. Readers

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Adding A ‘B Plot’ Is The Simple Way To Improve Your Story - Two characters cheer. One is a barbarian with a sword, the other a chef with a pan.
Marketing
Robert Wood

Adding A ‘B Plot’ Is The Simple Way To Improve Your Story

Sometimes, two plots are better than one. As much as brevity and (comparative) minimalism generally reveal the best form of a story, there are occasions where your central plot will benefit from being paired with a back-up narrative. These secondary narratives, generally less complex than the main narrative and focused on supporting characters, are often

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You Need To Ask “Sez Who?” Before Your Reader Gets The Chance - A man stands pontificating while the audience mocks him.
Marketing
Robert Wood

You Need To Ask “Sez Who?” Before Your Reader Gets The Chance

There’s a question that every author has to face eventually, and it’s one to which they either have the perfect answer or none at all. That question is “Sez who?”, and if you can answer it before your reader even asks, you’ll have massively improved any project, whether it’s memoir, fiction, or even your pitch

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Five Things Anthony Horowitz Can Teach You About Writing - Horowitz stands with an open book, characters spilling out.
Marketing
Fred Johnson

Five Things Anthony Horowitz Can Teach You About Writing

Few of us who were children in the nineties made it through childhood without consuming at least one of Anthony Horowitz’s action-packed YA spy thrillers. His Alex Rider series was (and remains) incredibly popular, but that’s not to forget his The Gatekeepers series, his Sherlock Holmes novels, his TV and film writing, or the dozens

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