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Is Over-Promotion Really A Problem For Authors?

May 6, 2019 by Robert Wood Leave a Comment

Is Over-Promotion Really A Problem For Authors?

Oh come ON! As if promoting your work as a self-published author isn’t already hard enough – a never-ending, always changing task that most creatives feel completely unprepared to tackle – now you have to worry about over-promoting your book? What’s the worst that can happen; too many people buy it? Unfortunately, no, but things still aren’t all that bleak. Over-promotion is an important …

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8 Ways You Can Think Like A Journalist To Improve Your Writing

April 1, 2019 by Robert Wood 2 Comments

8 Ways You Can Think Like A Journalist To Improve Your Writing

When it comes to writing, few things beat an insightful eye and an inquisitive mind. Happily, those attributes aren’t the sole province of novelists, and there’s plenty any writer can learn from journalism. That’s why, in this article, I’ll be looking at eight ways authors can improve their writing by thinking like journalists. If you’re writing non-fiction, there’s lots that’s going to be …

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Why You Need To Consider Register In Your Writing

February 4, 2019 by Rebecca Langley 3 Comments

Why You Need To Consider Register In Your Writing

Most of us are familiar with register, even if we haven’t called it by that name. It’s a term that refers to the formality of language, and it’s easily recognizable in the difference between a cover letter for a resume and the email you send your best friend. The ability to vary your register isn’t only important when e-meeting a new client or texting your significant other. It can make or break …

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How Can Guest Posts Improve Your Book Marketing?

January 2, 2019 by Rebecca Langley Leave a Comment

How Can Guest Posts Improve Your Book Marketing?

It’s hard to get noticed as an author, but blogging is a good way to go about it. Of course, it’s not easy, and starting from scratch means gathering your own audience and giving them good, consistent reasons to stay. Happily, that’s not the only approach, and it’s possible to take advantage of existing blogs – even networks of blogs – to get your name and work out there. A big part of this …

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So You’ve Published Your Book… Now What? – Part 2

December 5, 2018 by Robert Wood Leave a Comment

So You’ve Published Your Book… Now What? – Part 2

Welcome to Part 2 of our advice on what you need to do once you’ve published your book. In Part 1 (available here), we covered the psychology of post-publication, the three-book rule, and the value of different types of review. Here in Part 2, we’ll delve into expanding your platform, using social media to your advantage, how an author site and blog can work for you, advertising, book tours, and …

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So You’ve Published Your Book… Now What? – Part 1

December 3, 2018 by Robert Wood 3 Comments

So You’ve Published Your Book… Now What? – Part 1

You had the idea, you wrote the book, you edited it, you perfected it, you published it. Am I going to say ‘now comes the hard part’? No, everything you just did was definitely the hard part. But if you want to find readers and build an enduring readership, there is more work to do. Of course, you’re not afraid of work, you just published a book! So, where do you start? Well, in Part 1 of the …

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