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Why You Need To Consider Register In Your Writing - A pompous character speaks, emitting a sound that reads 'BLABLABLA'.
Marketing
Rebecca Langley

Why You Need To Consider Register In Your Writing

Most of us are familiar with register, even if we haven’t called it by that name. It’s a term that refers to the formality of language, and it’s easily recognizable in the difference between a cover letter for a resume and the email you send your best friend. The ability to vary your register isn’t

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So You’ve Published Your Book… Now What? – Part 2 - An author plants their flag in a mountaintop... then sees the next, higher peak.
Marketing
Robert Wood

So You’ve Published Your Book… Now What? – Part 2

Welcome to Part 2 of our advice on what you need to do once you’ve published your book. In Part 1 (available here), we covered the psychology of post-publication, the three-book rule, and the value of different types of review. Here in Part 2, we’ll delve into expanding your platform, using social media to your

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So You’ve Published Your Book… Now What? – Part 1 - An author plants their flag in a mountaintop... then sees the next, higher peak.
Marketing
Robert Wood

So You’ve Published Your Book… Now What? – Part 1

You had the idea, you wrote the book, you edited it, you perfected it, you published it. Am I going to say ‘now comes the hard part’? No, everything you just did was definitely the hard part. But if you want to find readers and build an enduring readership, there is more work to do.

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Is LinkedIn Really An Asset For Authors? - An author hands out flyers bearing their face and the LinkedIn logo.
Marketing
Fred Johnson

Is LinkedIn Really An Asset For Authors?

When you think of LinkedIn, the social network for professionals, employers, and soon-to-be-graduating students desperate for a job, chances are you don’t think of writers, literary success, or even books. It’s difficult to imagine your target readership getting enthusiastic about their blossoming Network or spending hours trawling through market statistics (unless you’re writing business nonfiction,

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