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Everything You Need To Know About Guerrilla Book Marketing – Part 2 - An author in fatigues crouches behind a bush, clutching books like weapons.

Everything You Need To Know About Guerrilla Book Marketing – Part 2

Welcome to part 2 of our article on guerrilla book marketing. Last time, we discussed the theory behind guerrilla marketing and a couple of examples of how it’s worked for authors in the past (check that out here). This time, we’re going to dig down into the tactics you can use in your own marketing. …

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Everything You Need To Know About Guerrilla Book Marketing – Part 1 - An author in fatigues crouches behind a bush, clutching books like weapons.

Everything You Need To Know About Guerrilla Book Marketing – Part 1

There are a lot of differences between self-published authors and those working with a publishing house, but when it comes to book marketing, we’re all in the same boat. At a time when many authors find their marketing stipend barely covers the basics, writers of every stripe need to know how to market their own …

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6 Things You Should Know About When To Self-Publish - An author holds a book, staring at their watch next to an annotated calendar.

6 Things You Should Know About When To Self-Publish

So, you’re ready to publish your book: congratulations! The most important question now is when you should do it; whether you’re chasing the holiday-reading market of summer, the gift-giving readers of winter, or an audience somewhere in-between. I’m not going to beat around the bush here: with only a couple of exceptions (such as when …

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From The Mailbag: Your Questions Answered By An Editor - A postwoman holds up some mail.

From The Mailbag: Your Questions Answered By An Editor

Today, we’re trying something new – namely, a professional editor is going to be diving into our (digital) mailbag and answering your questions. While we’re totally committed to a continued dialogue in our comments, some of your questions are unique enough that they deserved their own forum, so here we are! We’ll be doing this …

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