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Book marketing

Ethical Self-publishing In The 2020s: What Authors Need To Know

February 19, 2020 by Rebecca Langley 1 Comment

Ethical Self-publishing In The 2020s: What Authors Need To Know

Indie publishing seems to be having its heyday. It’s not only easier than ever to self-publish, some of the stigma that used to go along with self-publishing is also starting to disappear. Rupi Kaur’s self-published Milk and Honey made the New York Times best seller list; Andy Weir’s The Martian started off as a blog and grew into a Matt Damon film; and look into the background of a movie like …

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What Makes Readers Choose Something New?

February 14, 2020 by Rebecca Langley Leave a Comment

What Makes Readers Choose Something New?

Genres are a bit like political parties; aligning yourself with one gives you ready access to thousands of pre-existing fans who are far more likely to find you and approve of you than if you have no affiliations. This is one of genre’s great advantages as a concept but, as with political parties, people are often hesitant to cross lines and appreciate any perks from the other side. While …

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How To Get Press Coverage For Your Book In 5 Simple Steps

February 5, 2020 by Robert Wood Leave a Comment

How To Get Press Coverage For Your Book In 5 Simple Steps

For independent and/or self-publishing authors, publicity can be the biggest challenge of them all. Most authors don’t have any experience in this area, don’t know where to begin, and don’t have anyone pushing them to just dive in and get started. Consequently, no-one really hears about their book, and it takes them much, much longer than necessary to make any kind of impact (think years, not …

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9 Places To Meet Fellow Authors (And How To Connect Once You Do)

January 13, 2020 by Rebecca Langley Leave a Comment

9 Places To Meet Fellow Authors (And How To Connect Once You Do)

No-one is an island, but a lot of writers like their solitude. The process of writing itself is often solitary, and it can be hard to immerse yourself in the world of your book when a real live character from this world is competing for your attention. Yet our fellow writers can help us hone our craft and expose us to opportunities to write, publish, compete, collaborate, learn, grow, market, …

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Are 3D Book Mockups Worth Your Money?

December 9, 2019 by Fred Johnson Leave a Comment

Are 3D Book Mockups Worth Your Money?

In this, our twenty-first century world, book marketing is rather futuristic. It’s no longer enough, the marketing gurus tell us, to have written a book and to tell people about said book; you need to have a multifaceted marketing campaign set up and ready to go if you want anyone to actually read the thing you spent so long writing. One of the more unusual marketing innovations of recent …

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What You Need To Know About Finding, Performing, And Enjoying Your First Live Reading

November 27, 2019 by Rebecca Langley Leave a Comment

What You Need To Know About Finding, Performing, And Enjoying Your First Live Reading

Your book has been published, you’ve raked in a few good reviews, and you’re riding high on the success. Not wanting that momentum to taper off, you’ve been thinking about ways to keep the energy going, and you’ve discovered that hosting an author reading is one of the best ways to expand your fan base and connect with new readers. If you’ve never done this before, it can feel pretty …

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