Publishing Services for Independent Authors
Oh come ON! As if promoting your work as a self-published author isn’t already hard enough – a never-ending, always changing task that most creatives feel completely unprepared to tackle – now you have to worry about over-promoting your book? What’s the worst that can happen; too many people buy it? Unfortunately, no, but things still aren’t all that bleak. Over-promotion is an important …
[Read more...] about Is Over-Promotion Really A Problem For Authors?
Most of us are familiar with register, even if we haven’t called it by that name. It’s a term that refers to the formality of language, and it’s easily recognizable in the difference between a cover letter for a resume and the email you send your best friend. The ability to vary your register isn’t only important when e-meeting a new client or texting your significant other. It can make or break …
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Welcome to Part 2 of our advice on what you need to do once you’ve published your book. In Part 1 (available here), we covered the psychology of post-publication, the three-book rule, and the value of different types of review. Here in Part 2, we’ll delve into expanding your platform, using social media to your advantage, how an author site and blog can work for you, advertising, book tours, and …
[Read more...] about So You’ve Published Your Book… Now What? – Part 2
You had the idea, you wrote the book, you edited it, you perfected it, you published it. Am I going to say ‘now comes the hard part’? No, everything you just did was definitely the hard part. But if you want to find readers and build an enduring readership, there is more work to do. Of course, you’re not afraid of work, you just published a book! So, where do you start? Well, in Part 1 of the …
[Read more...] about So You’ve Published Your Book… Now What? – Part 1
Welcome to part 2 of our article on guerrilla book marketing. Last time, we discussed the theory behind guerrilla marketing and a couple of examples of how it’s worked for authors in the past (check that out here). This time, we’re going to dig down into the tactics you can use in your own marketing. As a quick reminder, guerrilla marketing is characterized by considered choices that attract …
[Read more...] about Everything You Need To Know About Guerrilla Book Marketing – Part 2
There are a lot of differences between self-published authors and those working with a publishing house, but when it comes to book marketing, we’re all in the same boat. At a time when many authors find their marketing stipend barely covers the basics, writers of every stripe need to know how to market their own work effectively. If you have some money to splash around, you have a few options …
[Read more...] about Everything You Need To Know About Guerrilla Book Marketing – Part 1
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