Publishing Services for Independent Authors
Welcome to Part 2 of our advice on what you need to do once you’ve published your book. In Part 1 (available here), we covered the psychology of post-publication, the three-book rule, and the value of different types of review. Here in Part 2, we’ll delve into expanding your platform, using social media to your advantage, how an author site and blog can work for you, advertising, book tours, and …
[Read more...] about So You’ve Published Your Book… Now What? – Part 2
You had the idea, you wrote the book, you edited it, you perfected it, you published it. Am I going to say ‘now comes the hard part’? No, everything you just did was definitely the hard part. But if you want to find readers and build an enduring readership, there is more work to do. Of course, you’re not afraid of work, you just published a book! So, where do you start? Well, in Part 1 of the …
[Read more...] about So You’ve Published Your Book… Now What? – Part 1
Welcome to part 2 of our article on guerrilla book marketing. Last time, we discussed the theory behind guerrilla marketing and a couple of examples of how it’s worked for authors in the past (check that out here). This time, we’re going to dig down into the tactics you can use in your own marketing. As a quick reminder, guerrilla marketing is characterized by considered choices that attract …
[Read more...] about Everything You Need To Know About Guerrilla Book Marketing – Part 2
There are a lot of differences between self-published authors and those working with a publishing house, but when it comes to book marketing, we’re all in the same boat. At a time when many authors find their marketing stipend barely covers the basics, writers of every stripe need to know how to market their own work effectively. If you have some money to splash around, you have a few options …
[Read more...] about Everything You Need To Know About Guerrilla Book Marketing – Part 1
You’ve written a seriously awesome book – it’s well researched, insightful, and compelling. Not only that, but you’ve had it edited to death and then back to life again. It’s a masterpiece, it’s ready, it’s available for purchase, and people are buying it! In fact, they’re loving it… and yet they’re not leaving reviews. Readers keep coming in dribs and drabs, but you were expecting a snowball …
[Read more...] about How To Get Reviews When You’re Just Starting Out
You may think that, as an author, you can easily publish acclaimed work and gather a dependable readership without having to build any kind of brand. That, however, is a fantasy, but not in the way you might think. It’s possible, though difficult, to attract an audience without building a deliberate brand, but once they arrive, they’re going to start forming ideas about who you are. No matter …
[Read more...] about How To Create A Visual Brand As An Author
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