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Welcome to part 2 of our article on guerrilla book marketing. Last time, we discussed the theory behind guerrilla marketing and a couple of examples of how it’s worked for authors in the past (check that out here). This time, we’re going to dig down into the tactics you can use in your own marketing. As a quick reminder, guerrilla marketing is characterized by considered choices that attract …
[Read more...] about Everything You Need To Know About Guerrilla Book Marketing – Part 2
There are a lot of differences between self-published authors and those working with a publishing house, but when it comes to book marketing, we’re all in the same boat. At a time when many authors find their marketing stipend barely covers the basics, writers of every stripe need to know how to market their own work effectively. If you have some money to splash around, you have a few options …
[Read more...] about Everything You Need To Know About Guerrilla Book Marketing – Part 1
You’ve written a seriously awesome book – it’s well researched, insightful, and compelling. Not only that, but you’ve had it edited to death and then back to life again. It’s a masterpiece, it’s ready, it’s available for purchase, and people are buying it! In fact, they’re loving it… and yet they’re not leaving reviews. Readers keep coming in dribs and drabs, but you were expecting a snowball …
[Read more...] about How To Get Reviews When You’re Just Starting Out
You may think that, as an author, you can easily publish acclaimed work and gather a dependable readership without having to build any kind of brand. That, however, is a fantasy, but not in the way you might think. It’s possible, though difficult, to attract an audience without building a deliberate brand, but once they arrive, they’re going to start forming ideas about who you are. No matter …
[Read more...] about How To Create A Visual Brand As An Author
As an editor, I’ve helped authors market their books on a variety of levels. I’ve suggested minor changes to a work to better address or capture the target audience; I’ve sought out and helped craft author interviews, blog posts, and influencer marketing; and I’ve worked with authors to create engaging copy for their social media and book blurbs, selling directly to potential readers. If there’s …
[Read more...] about Your Book’s Journey Is The Secret Ingredient To Amazing Marketing
Happy New Year, beloved reader! Whether you’re hoping 2017 will be an antidote to an awful 2016, or last year was great for you and you’re ready for more, you’ve probably considered making some resolutions that’ll apply over the next twelve months. Well, I can’t drive you to the gym, or make this the year that you finally skydive, but I do have some suggestions for progressing as a writer. I’ll …
[Read more...] about Useful Resolutions For A Writerly New Year
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