Fred Johnson

Fred is an editor, blurb writer, and all-round books guy. He helps authors take their manuscripts and cover copy from good to perfect and, in his spare time, can be found lurking in libraries.
Five Things Anthony Horowitz Can Teach You About Writing - Horowitz stands with an open book, characters spilling out.
Marketing
Fred Johnson

Five Things Anthony Horowitz Can Teach You About Writing

Few of us who were children in the nineties made it through childhood without consuming at least one of Anthony Horowitz’s action-packed YA spy thrillers. His Alex Rider series was (and remains) incredibly popular, but that’s not to forget his The Gatekeepers series, his Sherlock Holmes novels, his TV and film writing, or the dozens

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5 Ways J.K. Rowling Can Help You Improve Your Writing - Rowling opens a book and quidditch players fly out on brooms.
Writing
Fred Johnson

5 Ways J.K. Rowling Can Help You Improve Your Writing

J.K. Rowling was the first author to become a billionaire through writing alone and was the bestselling writer of the decade between 2000 and 2010. Though Harry Potter has been put to rest as a series, his legacy lives on through films, theme parks, merchandise, and the recent screenplays and spin-offs (Fantastic Beasts and Where

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Reader Proxies: What They Are And When They’re Useful - A reader manipulates a puppet that looks exactly like them.
Writing
Fred Johnson

Reader Proxies: What They Are And When They’re Useful

Not all works of fiction rely on a cast made up exclusively of deep, complex, and inscrutable characters. Some need a character that the audience can inhabit or possess; a platform for the reader to survey the world from and a mouthpiece for their own questions and thoughts. Such ‘reader proxy’ (or, in the case

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What You Need To Know About Formatting Your Own E-Book - An author uses scissors and glue to put together an e-book.
Publishing
Fred Johnson

What You Need To Know About Formatting Your Own E-Book

So, you’ve just finished your novel. You’re ready to lie down, have a little cry, sleep for a week, and then put it up for sale. Not so fast – you’ve still got to jump the indie author’s final hurdle. That Word/Scrivener document is going to need to be formatted and optimized, otherwise you’ll end

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Have any questions? We are always open to talk about your writing, publishing projects, creative opportunities and how we can help you.