There are a lot of differences between self-published authors and those working with a publishing house, but when it comes to book marketing, we’re all in the same boat. At a time when many authors find their marketing stipend barely covers the basics, writers of every stripe need to know how to market their own
Titles are intrinsic to a book’s identity – it’s almost impossible to talk about a work without giving it a name – so it can be jarring to realize that, in most cases, they’re the last thing to be added. Of course, that doesn’t mean you can’t do things differently, and there are good arguments
If editing a book is hard (and it is), editing your own book is five times harder. After all, this is likely to be something you care about as if it’s a part of you, but even if the stakes weren’t raised, you’d still be in the unenviable position of second-, third-, and fourth-guessing your
When it comes to writing a story, the beginning and the end tend to get all the attention. If you’re relating a story, you’re probably going to explain where things begin, the central goal, and whether or not it’s reached. If an author manages to produce a particularly gripping middle – the Battle of Helm’s
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