Robert Wood

Rob has yet to encounter a bookshop he can walk past, a habit which has become deadly now that you can buy the newest releases digitally at 1am. Thankfully, it also comes in handy for providing the best advice on writing your book.
How To Get And Keep Reader Trust (And Why You Should) - An author and a reader perform a trust fall.
Writing
Robert Wood

How To Get And Keep Reader Trust (And Why You Should)

When you see the words ‘reader trust’, it’s pretty obvious what they mean. When a reader approaches a new work they have no way to know that they’ll enjoy it. In fact, they have no way to know that it’s something they won’t find boring, offensive, or even distressing. Part of consuming art is taking

Read More »
What Is ‘Fridging’, And How Can You Avoid It? - A man opens the fridge to discover a woman, who says 'spoiler alert'.
Writing
Robert Wood

What Is ‘Fridging’, And How Can You Avoid It?

What set your character on their path through the story? Yes, they should have a goal, but why is that goal so important to them? What kind of event is enough to justify telling a whole story about the reaction? A talented author can turn pretty much any event into a justifiable reason to follow

Read More »
Sympathy Isn’t Empathy – Here’s Why That’s Your Problem - A young girl offers an old woman a flower.
Writing
Robert Wood

Sympathy Isn’t Empathy – Here’s Why That’s Your Problem

Taste is subjective, but at the core of whether or not a book finds an audience is its ability to invite the reader in; to become an experience the reader is having, rather than just a second-hand account. Achieving this feat is usually a mix of content and style, but if it’s something you want

Read More »
The Word 'They' Can Improve How You Self-Edit - Two people stand together. One of them points at a third, who is walking by.
Publishing
Robert Wood

The Word ‘They’ Can Improve How You Self-Edit

Editing your own work is a minefield of decisions, your map to safety cobbled together by tips and rules from a dozen different sources. Getting to the other side and publishing your book depends on hundreds of small choices, and it’s easy to find yourself halfway through a project, doubting every choice you’ve made so

Read More »

Talk to us

Have any questions? We are always open to talk about your writing, publishing projects, creative opportunities and how we can help you.